SITE · EMAIL · SOCIAL
Brand Objective
Using key data, we created assets focused on outdoor content in anticipation of the spring season. The goal was to excite customers about different outdoor set elements while establishing a style authority to build trust and inspire confidence in their purchase decisions.
Cross-Channel Design
This suite of assets was developed collaboratively with a copywriter partner and myself, tackling the challenge of creating a shoppable design while incorporating inspirational elements, such as stylist quotes and design tips. We centered the content around the latest trends, highlighting details customers are actively seeking based on trending concepts for the season.
After aligning with the content calendar, we strategically timed these assets for early March, anticipating customers' forward-thinking mindset as they planned for the spring season. I designed the layouts for these assets, ensuring they were clean and streamlined to allow both product and copy to shine. I also worked closely with the 3D imagery team to develop the lifestyle images, providing art direction, swipe selections, and layout crops where needed.
The design was crafted to highlight the product while maintaining a visually appealing and user-friendly experience. Each asset was designed for a seamless, holistic customer journey across social, site, and email channels, ensuring a cohesive and engaging shopping experience across all touchpoints.