LIFE IS GOOD

Brand Objective
Showcase Life is Good products in a fun, engaging way across the homepage, email, and organic social channels. Known for its artistry, I leaned into the brand’s creative spirit, designing layouts that reflect the hand-crafted, authentic feel Life is Good is known for. Each design features layers, vibrant colors, and artistic touches to evoke the brand's playful and artistic personality. The projects above were developed in collaboration with a copywriter and the in-house photography team.

Site
The homepage banners showcased above were designed for different seasons on our site. Each season included category pages, banners, and social media ads, all designed to reflect the spirit of the season while staying true to the brand's artistic and energetic tone.

Social
The goal was to boost followers and engage millennial customers through Life is Good's social media channels. This selection of Instagram posts includes original artwork, t-shirt designs, and user-generated content, all curated to connect with the brand's audience in an authentic and creative way.

Email
Using data from customer purchase history, we crafted themed emails during monthly planning to ensure all top searches were addressed. These emails featured partnerships, sales, and UGC banners, delivering tailored content directly to the audience. Life is Good wanted to move away from generic templates, so every design here was thoughtfully developed with a strong artistic touch, ensuring a unique and personalized feel.