UI/UX
SITE · EMAIL · SOCIAL
Brand Objective
Leveraging key data, we developed assets tailored to customer searches in top categories such as wallpaper, accent furniture, lighting, and décor. This suite of assets was designed to inspire customers by bringing fresh, external sources of inspiration into their homes.
Cross-Channel Design
This suite was created to share unexpected sources of inspiration and demonstrate how they can be seamlessly integrated into home spaces. Topics were identified by analyzing seasonal trends and content data from email and social channels. During the annual content planning, we strategically timed these concepts for peak search periods.
I worked closely with the 3D imagery team to develop the lifestyle images featured here, providing art direction, swipe selections, and layout specifications. The design needed to be relevant, expressive, and thoughtful, striking a balance between inspiration and practical application.
All assets were created with the customer journey in mind, ensuring a cohesive and seamless experience across social, site, and email channels.